I’m John Seroka and Marketing Clinic is my blog of marketing tips, tactics, trends and tools for the Healthcare Industry, for both providers and companies that provide products and services both to the industry and consumers.
I am a Principal of Seroka, a brand development, marketing, public relations and social media company. I enjoy working with healthcare organizations and companies aligned with the Healthcare Industry that have firm goals, have high expectations and can even be demanding at times. I take the time to learn about you, your top competitors, your competitive advantages/disadvantages, positioning, your industry news and trends, the demographics of your target audience and much more. Next, I develop a robust, highly detailed plan that utilizes a combination of marketing, PR and social media tactics designed to meet your goals in volume, brand development and market share. My bottom line is creating an ROI for you. Accordingly, I utilize the appropriate measurement vehicles to track ROI to ensure that your goals are realized.